Job ID: 861 Public Relations & Marketing Coordinator

Administrative & Clerical, Arts & Media, Other

  • July 6th, 2023
  • Lincoln
  • Full time

Employer: the Wine Marketing Association of Ontario


Closing Date: 07/31/2023


The Wine Marketing Association of Ontario is dedicated to promoting VQA Wines of Ontario & Wine Country Ontario – both the vintners and the unique qualities of our authentic VQA wines that are made exclusively from 100% Ontario-grown grapes.

The Wine Marketing Association of Ontario is seeking a Public Relations & Marketing Coordinator to support various strategic, integrated public relations and communications campaigns for its 191 VQA Wineries across Ontario.

This is a full-time role. Our standard office work week is Monday to Friday, 9 a.m. to 5 p.m., with some industry events or projects occurring during the evening or on weekends. The successful candidate will work primarily from our offices in Vineland Station, with some opportunities for hybrid/remote work.

Interested applicants are requested to submit a cover letter and resume to before July 31, 2023.


A Wine Marketing Association of Ontario Public Relations & Marketing Coordinator is:

  • Knowledgeable in current marketing, communications and public relations
  • Familiar with researching and developing content for social channels, tailored to appropriate brand
  • Equipped with strong interpersonal, verbal and written skills, with a critical eye for
  • A self-motivator with strong analytical and problem-solving skills.
  • Flexible, with the ability to produce high-quality work within a collaborative team, in a fast-paced
  • Highly organized with strong time management
  • Proficient in Microsoft Office Suite and Adobe InDesign, and adapts quickly to new technologies and digital
  • Proficient in media monitoring including Cision and MRP.

A Wine Marketing Association of Ontario Public Relations & Marketing Coordinator will support the Director of Public Relations and the Senior Public Relations & Marketing Project Manager with:

  • Media and trade relations — coordination of various components related to familiarization trips and events (trade/media tastings, Masterclass sessions).
  • Media requests – provide packages, story ideas, photos etc.
  • Monitor and track media coverage through Cision and MRP.
  • Various tourism and marketing program initiatives.
  • Outreach to wineries and stakeholders for consolidations and coordination of events and initiatives.
  • Shipments for media and trade events – domestic and international.
  • Updates to communication tools (online and printed).
  • Research, write and distribute press releases and coordinate media interviews.
  • Assist with editing and revisions of written communications to ensure consistent brand voice across all materials.
  • Liaise with Senior PR & Marketing Project Manager to ensure project management channels are up to date.
  • Stay on top of industry, market, cultural and social trends.


  • Bachelor’s degree or diploma in communications, public relations, marketing or journalism, or demonstrated experience in one or more of these areas.


Salary ranges from $39,000 – $44,000 depending on education and experience.


Health & Dental Benefits

Phone allowance


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